Free Online Search Listing Tools You should use in 2019
Many people when they hear about online marketing what comes to their mind is a website, or paid ads that they see on search engines. But did you know that you can increase your online presence using free online search listing tools that are at your disposal?
Well, knowledge is power and in 2019 you should equip yourself with knowledge to take advantage of these free online search listing tools.
Good news! You don’t need a website for you to use them.
So, what are these tools and how can I use them?
Well, let’s dig right into them.
Local Search Listings
Have you ever searched for a restaurant or fuel stations near you using either your mobile phone or any other electronic device like a laptop? I am sure you have noticed that you will get results showing you exactly that.
Ever wondered how Google Does the magic? Well, I am one of the people who have always wondered how Google does, it until recently. Let’s look at examples. Below are screenshots showing results from searches for
- restaurants near me and
- fuel station near me.
I am sure as an entrepreneur you would want potential customers near you to find you easily when they search for your services or products that you offer. This is where local search listings come into play.
The following are some of the popular local search listings that you can make use of.
The best part?
It is easy and free of charge to list your business on these local search listings.
I will dwell more on Google My Business as the other 2 are not available in some countries including Zimbabwe.
Google My Business
Listing your business on Google My Business is a very simple process. All you need is a Google account. Search for Google My Business and follow the step by step instructions that they will show you. The images that I showed you above are results from listings on Google My Business.
How many potential customers has your business lost as a result of not using such free online search listing tools?
I will take for example Hwange which is a resort town which is located between Victoria Falls and Bulawayo.
Let’s say you have a lodge and there are people travelling from Bulawayo to Victoria Falls and they decide to spend the night in Hwange. Let’s assume these people do not know about your lodge. If they search on their mobile devices for a lodge nearby, does your lodge appear in the search results?
Food for thought!
Let us now look at the benefits of using Google My Business.
Benefits of using Google My Business
The following are the benefits of using Google My Business as listed by Google.
Create a free website in minutes
It’s easy to create a website with Google My Business. Your website auto-generates with info from your Business Profile, plus you can customize it with text, photos, and design themes.
Bring in customers by sharing helpful information
Make it count every time someone finds you on Search and Maps. It’s easy to keep your Business Profile fresh with new posts and photos, custom open-hours, and a free website.
Keep them coming back with regular updates
Give people an incentive to drop by—share your latest news, specials, or offers so they know what’s happening and when.
Engage online and build customer loyalty.
Build strong relationships with the people who matter most. Start a conversation with your customers by responding directly to messages and reviews.
Discover how people find your business
Learn how customers are interacting with your Business Profile. How did people find you? Where are they coming from? With Google My Business, the answers are right there.
Well, isn’t this nice? By knowing where your customers are coming from, you can then channel your marketing efforts in that direction or you see what you can improve in the other sources that are not performing well.
Customers can easily find your shop as Google My Business incorporates or integrates with Google Maps. It’s a matter of just clicking a directions link and the customer is good to go.
That’s not all!
Google My Business Mobile App
Google My Business has a mobile application that you can install on your mobile device and you can make updates on the go.
Click below to download the App.
Having talked about the local search listings let’s look at the second tool under our free online search listing tools.
Local Online Business Directories
Online business directories are the other powerful free online search listing tool that you can use to help customers find you easily online without a website.
The minimum information that is usually required on listing on these online business directories is as follows:
- Business name
- Physical address
- Phone number
- Web address (if you have a website)
- Email address
- What the business does
There is more information that you may add including links to Facebook page, Twitter, LinkedIn and so on depending on the directory that you are listing on.
Here are some free directories that you can list on in Zimbabwe.
What are you waiting for?
List your business today on local search listings and local online business directories.
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